Purpose-Led Transformations deliver Long-Term Results.

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 “To streamline and centralize NSW government's citizen services, providing accessible, customer-controlled, and choice-driven government services.” 

Vic Dominello led a decade-long service transformation, positioning NSW as a global leader in digital government services by unlocking the previously disjoined agency-based model by shifting towards a citizen-led service model.

• NSW ranked #1 in ease of services and #2 in trust among Australian states and global counterparts. 
• Seven consecutive years at the top of the Intermedium Digital Government Readiness and Maturity Indicator Report.
• First Australian state to create a responsible AI Assurance Framework.
• Implementation of a digital driver’s license, a world-first in its category.

Service NSW's transformation has set a global benchmark, enhancing citizen satisfaction and operational efficiency within government services.

"To become the first environmentally sustainable — and ultimately restorative — company in the world.”

Ray Anderson’s vision to be the global leader in sustainable business practices not only redefined his company's identity, it also drove innovation, operational efficiency, and long-term success.

• 92% reduction in waste to landfill.
• 89% reduction in water usage.
• 100% renewable electricity at global sites.
• 96% reduction in carbon emissions.

Interface increased brand loyalty and market differentiation, leading to significant revenue growth and profitability through cost savings and sustainable innovations.

“We're in business to save our home planet by using business to inspire and implement solutions to the environmental crisis.”

Yvon Chouinard’s commitment to the environment became the driving force behind Patagonia's business model, with environmental and social impact embedded at the core of its business operations.

• Donated over $140 million to grassroots environmental groups.
• Led the way in using recycled materials, organic cotton, and Fair Trade Certified™ production processes.
• Prioritized Fair Trade Certified™ factories and ethical sourcing, ensuring better wages and working conditions for the workers in its supply chain.

Patagonia set a new standard for corporate responsibility, influencing other companies to adopt more sustainable and socially responsible practices.

“To drive equality and trust through technology, while giving back to communities and protecting the planet.” 

Marc Benioff believed that companies could achieve financial success while also addressing the critical social issues of equality & equity, encapsulated in Salesforce's "1-1-1" model, which became the cornerstone of its corporate social responsibility initiatives.

• Salesforce pioneered the 1-1-1 model, pledging to donate 1% of its equity, 1% of its employees' time, and 1% of its products to charitable causes. This model has led Salesforce donating over $650 million in grants, providing over 7 million hours of community service, and offering technology solutions to over 59,000+ nonprofits and educational institutions.
• $10 million investment to close its gender pay gap.
• Influenced over 12,000 companies to adopt similar models through the Pledge 1% movement.

Salesforce’s commitment to social responsibility has not only enhanced its brand and business success but also set a powerful example for how companies can lead with purpose and drive meaningful social change. 

"To make sustainable living commonplace and to prove that a company can do well by doing good."

Paul Polman launched the Unilever Sustainable Living Plan (USLP), which aimed to decouple the company’s growth from its environmental footprint while increasing its positive social impact.

• Help more than 1 billion people improve their health and well-being.
• Halve the environmental footprint of the production and use of Unilever products.
• Enhance the livelihoods of millions by supporting fair trade, smallholder farmers, and ensuring fair working conditions.
• 65% reduction in CO2 from energy per ton of production by 2019.
• Zero non-hazardous waste to landfill across all of its factories and reduced the waste associated with the disposal of its products.

Unilever demonstrated that sustainability could be a driver of growth and innovation, influencing other companies to adopt similar approaches by setting a powerful example for the global business community.

 "Empower every person and every organization on the planet to achieve more." 

Satya Nadella’s leadership marked a significant cultural shift at Microsoft, focusing on a growth mindset, innovation, and empathy, guided by the belief that technology should be accessible, inclusive, and used to solve the world's most pressing problems.

• Adopted a growth mindset culture, fostering collaboration, innovation, and continuous learning. This cultural shift revitalized Microsoft’s internal dynamics and enhanced its external reputation.
• Sourced 100% renewable energy for data centers, offices, and campuses.
• Launched the AI for Accessibility initiative, a $25 million program to develop AI-powered solutions that help people with disabilities.
• Invested in global digital skills programs, reaching over 30 million people in 249 countries through initiatives like LinkedIn Learning, GitHub, and Microsoft Learn, especially during the COVID-19 pandemic.

Microsoft’s purpose-led transformation empowered people and organisations globally, driving digital inclusion, sustainability, and ethical technology use while fostering a culture of innovation and empathy.