Why Purpose?
Purpose-Led organisations are leading the world in delivering sustainable outcomes for humanity and the planet.
The organisations that we need for Positive Change will align their actions with what they seek to address, the reality of what actually works and the real issues that need to be addressed in the world.
Purpose-Led Organisations are Leading the World
Purpose = Profit
Talent Attraction
Purpose = Profit
B Corps, which meet the highest standards of verified social and environmental performance, accountability, and transparency, are proving that purpose and profit go hand in hand. For example, Ben & Jerry’s has consistently reported financial success alongside their social justice efforts.
Performance
Talent Attraction
Purpose = Profit
A Harvard study showed that purpose-driven companies outperformed the market by 5-7% per year. It also found that organizations with a purpose beyond profit have higher employee engagement, productivity, and loyalty, which boosts profitability.
Talent Attraction
Talent Attraction
Talent Attraction
Purpose-led companies attract and retain top talent, improving employee productivity and reducing turnover costs, which enhances profitability. Deloitte’s 2020 Global Millennial Survey highlighted that 80% of millennials prefer to work for companies with a strong sense of purpose.
Customer Loyalty
Attracting Innovation Capital
Talent Attraction
According to the Edelman Trust Barometer, 64% of consumers choose, switch, avoid, or boycott a brand based on its stance on societal issues. Companies that align with consumer values (like sustainability and social justice) tend to see higher customer loyalty and revenue.
Delivering Value
Attracting Innovation Capital
Attracting Innovation Capital
Purpose-driven companies often innovate to solve societal problems, creating new markets, products, or services that deliver both impact and profit. In their influential HBR article, Porter and Kramer argue that businesses can create economic value by addressing social issues.
Attracting Innovation Capital
Attracting Innovation Capital
Attracting Innovation Capital
According to BCG, companies with a clear social mission attract more innovation capital, a crucial driver for long-term growth and profitability, as they are seen as future-forward and more resilient.
Know Yourself.
We help the people behind the organisational structures to understand their 'Ikigai' or their 'reason for being' and we then help those leaders to reshape their organisation around each leaders collective ikigai - because then the organisation operates upon a foundation of sustainable authenticity.
Be Yourself.
We believe that in order to be at your best, you need to be yourself whether your at home, at work, interacting online via social media or in any context withing our lives.
Dr Shaun Barnes says that we should be kind to ourselves by "redefining what is enough in the many facets of our lives, and tossing aside those unrealistic comparisons and expectations".
This is the pathway towards being authentic in all aspects of our lives and creating the space to truly be ourselves everyday.
Acknowledgement of Country
We acknowledge the Traditional Owners of the Aboriginal & Torres Strait Islander peoples of Australia and recognise their continuing connection to land, waters and culture. We pay our respects to elders past, present and especially emerging.